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Direct marketing and CRM

We advise companies in various industries, in particular print media and press distribution, telecommunications, insurance and mail order business, whose activities are characterized by the establishment, mediation and maintenance of long-term customer relationships, as well as service providers of these companies. Those who gain the long-term trust of their customers create valuable contractual relationships that can be defended against competitors. The establishment, expansion and maintenance of customer relationships touch on different legal areas and require specialized knowledge. Our activities cover the various facets of distribution, competition and trademark law as well as e-commerce, internet and data protection.

We establish and structure effective sales systems, design the complete online presence of a company, recommend suitable measures to protect the customer base and other trade secrets, create profitable cross-selling models, help to establish a successful customer relationship management (CRM) and assist in the optimization of efficient receivables management systems. In doing so, we focus on customer-oriented, individualized and dialogical communication.

The profitable customer relationship is in the area of conflict of mutual interests of entrepreneurs, distribution partners and consumers. We help our clients to avoid the resulting conflicts through appropriate design and advice. We solve unavoidable conflicts. Our clients benefit from our knowledge and our many years of experience in direct marketing.

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